With an oxygen party bar, people are
exhausted from walking the show and they stop for an oxygen session to
regenerate their tired feet. While at the oxygen party bar they are
connected to the oxygen line and are basically tied to your booth for 5 or
10 minutes.
At Oxygen Party Bar, we service a lot
of trade shows and we train our girls to spend 30 seconds connecting the
customer to the oxygen line and how to change the valves to sample
different aromas. The also tell the customer to plan on spending 5
or 10 minutes to get maximum benefit. This programs the guest and
then they intentionally go quiet and allow the booth sales people control
the conversation. The customer begins feeling relaxes and is open to
any suggestions or ideas the sales person present.
Studies have shown that the increased
traffic to the booth increases sales and product awareness. This
easily justifies the cost of the oxygen party bar rental. The oxygen
dispensers can be setup to display the company logo or product line they
are marketing. Also we print labels that are attached to the cannulas
that promote the product line or company name. Most people stick
their cannula in their catalog bag and review it again when they have
returned home.
When a trade show exhibitor sets up a
booth, they try to attract as much attention as possible to their
booth. All the exhibitors are competing for traffic. Some put
"Wheels of Fortune" or other gimmicks and spend all their time
running the game, and don't spend much time selling or networking
with potential customers. With an Oxygen Party Bar, our girl runs
the bar and the exhibitor spends 100% of his time networking with
potential customers. Obviously you can tell we have a lot of trade
show experience and we are available to help promote your product line.
An oxygen party bar rental
usually includes setup of the equipment, staff to operate the bar,
technical support, liability insurance, and removal of the equipment immediately
following the trade show. You don't have to lift a finger. All
we need is a dedicated 110 volt electrical plug within 10 feet.
Usually the electrical people can place it under the bar so no one can see
or trip on the line.
We have also seen exhibitors place a
large screen plasma screen on the wall behind the oxygen party bar that
runs a video promoting the company and their product lines. People
walking by can view the video and those sitting at the oxygen bar can view
the video while the sales people are talking to other customers.
Another common marketing ploy is to
add branding to the oxygen dispensers as shown in the picture below